The History of Chocolate: What's the Story Chocolate Glory?
Forest Gump and his momma knew best: "Life is like a box of chocolates. You never know what you're gonna to get!" Creamy, mouth-watering, delicious chocolate delight melts in your mouth. Rhetoric aside, the history of chocolate has moved in constant evolution throughout world history. Consumers question chocolate's benefits, is chocolate a "sinful delight" or is chocolate a "healthy delight"? No matter how the corporate and media world spin or shape the milky candy, the popular chocolate confection stands strong in the global market, healthy or not. Chocolate represents a world culture of courtship and consumerism.
Corporate chocolate pushers inundate the internet, radio and television with their consumer-driven holidays saying, "Buy our chocolate and you will be loved! Buy our chocolate and escape the real world with every chocolaty, savory bite!" Nancy Normal's boyfriend-candidate runs out to buy her flowers and a box of heart-shaped chocolate, before their very first date. Dick and Jane Doe buy their kids chocolates for Easter, Christmas, Hanukkah and Valentine's Day. Holidays and courting paired together with chocolate in the same way fast food franchises pair hamburgers and fries in their marketing campaign. Corporations send consumers these messages via commercials, resulting in sales increases. Production and sales of chocolates thrive off the mindset that chocolate equals love. This same mindset also equates to consumers associating this in a change in how they feel. Chocolate makes you feel good, buy some today for yourself or the ones you love. Chocolate is known not only as a gift to loved ones, but as a tasty escape from the real world. So, Mrs. Gump was right about chocolate. Life, like chocolate, excites, delights and gives much more than what can be seen in the pretty packaging.
Sociologists spin the significance of chocolate based on how it affects a global culture and economy. Culturally, chocolate represents an important role in the dating rituals, potentially propelling a successful courtship. Courtship rituals can include one person giving chocolates and flowers to the object of his or her affection, as a thoughtful gesture. The seemingly minor role of giving chocolate as only one of many courtship rituals remains significant and common practice in many different cultures world wide. Chocolate represents a small promise from one to another: "I'll be thoughtful and sweet in the future. Pick me! Pick me!" Chocolate plays many roles in the world's culture of love and economics. Love and capitalism correlate to chocolate during the millennium. Chocolate brings lovers together. Chocolate contributes to the economy of a country, creating jobs during the production and sales of the sweet creation. In many ways, the simple and delectable; yet culturally complex morsel of chocolate reflects the modern life.